- Answerable to our own actions.
- Hold others accountable.

- Proactively engaging customers.
- Delivering on our promises.
- Responsive to customer needs.
- Continuous improvement - consistently.

- Delivering solutions with business impact( lowering costs, improving revenue, improving customer service).
- Exceeding expectations or best demonstrated performance.

- Acknowledging others ideas or contributions.
- Putting organizational interest ahead of self in dealing with others.
- Consistently doing the right things regardless of consequences.

- Contributing towards team objectives (dependability).
- Taking individual ownership of team decisions and results.
- Accommodative of others contributions.
- Recognising outstanding performance.